How many of us take action on the basis of conversion rate reported by Google Analytics? If we don’t take any anction then there is no need to look into the Google Analytics reports and waste time. Seriously. Analytics is all about tacking actions. You looked at the data and you do something useful on the basis of the data you analyzed. If you are just looking at it and not doing anything then you are not optimizing. It is as simple as that.

Google Analytics Conversion Rate – Reporting and Analysis