40 Essential SEO Terms Marketers Should Know [Glossary] Do you want to optimize your website but have trouble communicating with the technical folks running it? Jargon alone shouldn’t stop you from making your site the powerful marketing tool it can be. A Complete Glossary of Essential SEO Jargon This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz. The Search Engine Marketing Glossary All of the definitions on this page are an internal anchor that link to themselves, thus if you wanted to link at the PageRank definition on this page you would scroll down to PageRank and click on it. Then in the address bar you would see http://www.seobook.com/glossary/#pagerank which links directly to that definition.